Getting innovation to market.

Determining the right product market fit and the right buyer is critical to surviving and maximizing the opportunity for every innovative company.  However, the role of a technology leader has never been this complicated. The amount of solutions in the market make it nearly impossible to stay abreast of all the innovations.  Having a trusted partner is critical to succeeding in this crowded marketplace.

Our Process

Prepare

Technical Deep Dive and Product Feedback Session

Onboarding Technical Deep Dive

Messaging Iteration

Go-to-Market Messaging Review and Iteration resulting in a Cresting Wave Streamlined Client Pitch as the final deliverable

Execute

Regular Outbound Meeting Scheduling, Attendance and Facilitation

Matched Buyer Interactions

Monitoring and Closure

Ongoing Monitoring and Driving Engagements to Closure and Successful Use

Pipeline Review

Regular Pipeline Review and Lead Identification

Our Solution

We are constantly building our trusted relationships with 100s of major tech buyers across all industries. By regularly refreshing the technology landscape and roadmap with our community we are consistently informing our view of the market and their needs.

Meetings Booked

We pre-commit monthly appointments with Technology Leaders to hear qualified vetted pitches enabling quick, predictable go-to-market for our clients.

Matched

We filter & qualify all meetings with our innovations before presenting to our trusted network. By having deep knowledge of their current environments, we bring the right innovations at the right time.

Open Feedback

Our community of technology leaders give honest, real feedback, cutting through the niceties that often cloud the real truth.

Repeatable Process

We grow repeatable sales processes and sales teams with our clients. As clients grow, we give them a process and experience to learn from and build on.

We are not like purely marketing, lead gen or sales training firms.  

We are there every step of the way unlike other firms that put all the onus on you.‚Äč 

Our process generates immediate activity and superior close rates

Join Our Cresting Wave Community

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